Case Study: Australia Post achieves a single view of customer data with Profisee MDM

Australia Post cleansed 25 million records with Profisee MDM

Australia Post, the national postal service, faced challenges with duplicate and inconsistent customer data spread across multiple systems, leading to shipment delays and a frustrating customer experience. To create a single, accurate view of its customers, Australia Post partnered with vendor Profisee to implement its Master Data Management (MDM) platform.

Profisee's solution used automated intelligent matching to cleanse, validate, and deduplicate records from various source systems. This created millions of golden customer records, which Australia Post used to power analytics and improve core services. The results included a more consistent customer experience and significant improvements to delivery services, with Profisee helping to master approximately 32 million golden records from over 70 million source records.

Australia Post