Case Study: American Heart Association achieves unified donor data and stronger research insights with Profisee

American Heart Association unifies 40M records with Profisee

The American Heart Association faced the challenge of managing a vast donor base of 40 million records that were fragmented across multiple systems. This disjointed data hindered their reporting and analytics efforts. They needed a cost-effective master data management (MDM) solution that could integrate with their Microsoft tech stack, support a migration from their old Siebel CRM to Dynamics, and enable a new corporate data governance strategy with workflow processes. They selected the Profisee platform to address these challenges.

Profisee implemented a solution to create a single, unified view of each donor. This involved consolidating the 40 million records into golden records by matching and de-duplicating the data. The implementation provided the association with cleansed and trusted data, which directly supported a successful CRM migration with higher quality data. As a result, the American Heart Association now benefits from improved reporting and analytics, has launched more effective target marketing campaigns to increase donor response rates and donation amounts, and has established an ongoing process for data harmonization and governance.

American Heart Association