Case Study: Alberta Motor Association masters customer data for better member services with Profisee

Alberta Motor Association consolidates 12M records into 3M golden customer records with Profisee

The Alberta Motor Association (AMA) needed a complete view of its customers, whose data was spread across multiple lines of business and systems including Microsoft Dynamics. To support its omnichannel marketing strategy, AMA sought a cost-effective master data management (MDM) solution that would work with its Microsoft stack and complement its existing architecture. They partnered with Profisee to address this challenge.

Profisee implemented its MDM platform to create a single view of the customer. The solution consolidated 12 million records into 3 million golden records and established a process for ongoing data harmonization. This created a new foundation for BI, reporting, and machine learning. The implementation also included a "customer lookup before create" web service to improve data quality for new records, ensuring AMA operates from a single, accurate view of its customers.

Alberta Motor Association