Case Study: Synovus achieves a single view of 2 million customers with Profisee

Synovus Financial Supports Client Relationships with Profisee MDM

Synovus Financial, a top-performing mid-cap bank with $60 billion in assets, needed a better way to understand customer and household relationships across personal, commercial, mortgage, and wealth services. Its account-centric systems were siloed, duplicate and inconsistent records hid relationship insights, and manual reconciliation slowed analysis and raised costs.

Synovus selected Profisee MDM after a rigorous evaluation to manage customer and household data across the bank. With Profisee, reconciliation is now near-fully automated, giving Synovus a single accurate view of 2 million customers and their household linkages, helping bankers, sales, and marketing teams identify cross-sell opportunities and prevent orphaned customers when relationship managers change.

Synovus