Case Study: WSP achieves global client visibility with Profisee MDM

WSP Empowers Organic Growth While Supporting M&A with Profisee MDM

WSP Global, a professional services firm, was dealing with siloed customer data after rapid expansion through mergers and acquisitions. Fragmented regional systems created overlapping customer accounts, inconsistent data, and limited visibility into global client relationships, while an ERP and CRM consolidation effort needed accurate, unified customer data.

WSP selected Profisee MDM to establish a global customer master across all regions. By profiling and integrating legacy data and testing trusted match rules, Profisee helped consolidate 73,000 customer records into 43,000 unique global entities, achieve 91% automated record matching, and raise the customer data health score from 52.1% to 87.6% in 13 weeks.

WSP