Case Study: Sephora boosts Shopping Ads performance with Producthero

Sephora - Customer Case Study

Sephora, a French multinational beauty retailer, faced a challenge in optimizing its Google Ads campaigns for product discoverability. They sought to scale results and reduce the number of products that received no clicks, known as "zombies." Their agency, Publicis Media, selected Producthero as a solution, specifically for its Google CSS (Comparison Shopping Service) partnership and tools.

Producthero's solution streamlined campaign management through automated strategies like the "Labelizer" to segment products and optimize performance. This implementation led to a significant measurable impact for Sephora, including a 25.43% decrease in cost-per-click and a 29.92% increase in return on ad spend (ROAS). Producthero successfully transformed underperforming products into valuable assets for the campaign.

Sephora

Cătălina SOARE

Demand Generation Manager