Case Study: Large BNPL Company achieves 43% increase in payments with Prodigal Technologies Inc

Increased payments with a data-driven email strategy

Large BNPL Company engaged Prodigal Technologies Inc after its collections team found initial digital outreach underperforming and sought to build a stronger email strategy. Prodigal Technologies Inc used a data-driven, AI-powered email optimization approach to identify the best day, time, message, and frequency for outreach.

Prodigal Technologies Inc built a proprietary AI model using nearly 200 variables to tailor email timing and content, which produced a 14% lift in open rates, a 27% increase in click-through rates, and a 43% rise in payments; projected gains translate to roughly $40K additional revenue per day (about $800K per month), with improvements extending to harder-to-collect accounts.