Case Study: Yale Law School boosts content consumption with Primacy's Drupal redesign

Yale Law School boosts content consumption 85% with Primacy

Yale Law School faced the challenge of modernizing its outdated website, which contained 10,000 pages of content on an antiquated content management system. The school needed to repair its complex information architecture and inefficient publishing process to better showcase its prestigious work and meet modern accessibility standards. The vendor Primacy was engaged to create a digital experience that lived up to the school's unmatched reputation.

Primacy implemented a solution by replacing the old system with a new Drupal-based platform. This included a redesigned information architecture, a clean visual design reflecting the Yale Law brand, and new tools for complex permissions and custom search. The results were significant, including an 85% overall increase in content consumption, a 600% increase for events, and a 93% increase for career development content. Primacy delivered a website that successfully conveyed the school's history and prestige while greatly improving usability.

Yale Law School