Case Study: Wearsafe boosts campus assault awareness with Primacy

Wearsafe boosts organic traffic 240% with Primacy

Primacy partnered with Wearsafe, a company offering a peer-to-peer wearable technology safety device, to address a significant challenge. Despite the prevalence of campus sexual assault, there was low awareness of both the issue and Wearsafe's solution. The primary mission was to educate students and parents about the problem and the product.

To overcome this, Primacy implemented an innovative multi-channel media campaign. The solution used provocative ads across social media, search, digital radio, and influencer marketing to start a conversation and drive change. The campaign resulted in a 240% increase in organic traffic to wearsafe.com and achieved a 3.5x return on ad spend, successfully raising awareness and empowering its audience.

Wearsafe