Case Study: University College London boosts U.S. student appeal with Primacy

University College London transforms US marketing in 5 days with Primacy

University College London (UCL) faced the challenge of being a virtual unknown to top-tier students in the US despite its global ranking. The university partnered with Primacy to develop a bold marketing and creative strategy that would make UCL a top-of-list destination for American prospects.

Primacy conducted an intense, week-long deep dive that compressed months of work into a rapid process of research, discovery, and strategy development. The vendor delivered a comprehensive go-to-market plan for UCL, which included a content framework, targeted messaging, and sample creative concepts designed to build an iconic brand in the US and focus recruitment efforts.

University College London