Case Study: The College of St. Scholastica boosts enrollments and lowers acquisition costs with Primacy's purpose-driven awareness campaign

The College of St. Scholastica boosts enrollments and doubles digital engagement with Primacy

The College of St. Scholastica, an innovative school, faced a challenge with low awareness and a marketing message that failed to connect its unique student experience and sense of purpose to its target audience. The vendor Primacy was engaged to help reposition the college.

Primacy developed a purpose-driven campaign titled "RePurpose," anchored by the theme "Your Success Is Our Purpose," which was woven into all digital marketing materials. This strategy successfully increased year-over-year RFIs and enrollments while reducing acquisition costs, with digital engagement driving results at twice the industry benchmarks.

The College of St. Scholastica