Case Study: South Shore Health improves patient engagement with Primacy

South Shore Health boosts click-to-call 132% with Primacy

South Shore Health, a newly formed regional health system, faced the challenge of consolidating several separate websites into a single, user-centric platform that could compete with larger medical centers. They partnered with Primacy to create a cohesive website that would attract and serve patients by providing an intuitive experience that balanced academic medical expertise with personalized, local care.

Primacy implemented a streamlined website built on their proprietary ZenSource CMS, which consolidated the disparate sites and integrated with various systems like HubSpot and the patient portal. The solution featured a task-aligned navigation system and placed the user at the center of the experience. This resulted in a dramatically more engaged audience, with measurable impacts including a 132% increase in click-to-call and a 64% increase in engagement with the 'Find a Doctor' feature within the first six months post-launch.

South Shore Health