Case Study: South Shore Health boosts brand awareness with Primacy

South Shore Health boosts branded web searches 78% with Primacy

South Shore Health faced the challenge of building brand awareness and competing with major Boston healthcare institutions after several regional brands merged. The vendor Primacy was engaged to develop a marketing strategy that would make residents aware of the new world-class healthcare system available locally.

Primacy implemented a hyper-local marketing campaign that leveraged physician expertise and community connections through targeted media placements, sponsorships, and authentic photography. This strategy surrounded prospects with messaging where they live and work. The results were significant, including a 78% increase in branded web searches, a 24% lift in aided brand awareness, and over 41 million impressions, establishing South Shore Health as a trusted household name in its community.

South Shore Health