Case Study: Smith College increases website engagement with Primacy

Smith College boosts unique site visitors by 11% with Primacy

Smith College, a prestigious and progressive institution, needed a new website that matched its reputation as an educational trailblazer. The challenge for vendor Primacy was to redesign the college's digital presence to be as unique and exceptional as the school itself, transcending the norm to appeal to prospective students.

Primacy developed a smarter digital experience by shifting to a more organic site structure focused on content modules rather than traditional departmental pages. This flexible ecosystem included unique micro-sites for areas like the library, allowing for powerful storytelling. The solution led to a successful outcome, with Primacy reporting an 11% increase in unique site visitors year-over-year and a 5% average increase in time spent on the website per session, exceeding all expectations.

Smith College