Case Study: SCAN Health Plan boosts open enrollment by 30% with Primacy's custom enrollment platform

SCAN Health Plan boosts open enrollment 30% with Primacy

SCAN Health Plan, a Medicare provider, faced challenges with its online enrollment process due to the complexity of government regulations and difficult-to-use off-the-shelf platforms. This resulted in low online signups, forcing SCAN to promote online enrollment only as a third option. Partnering with vendor Primacy, SCAN sought a custom solution to improve the user experience and gain better control over the enrollment journey as they expanded into new states.

Primacy designed and implemented a custom enrollment platform that kept users on the SCAN website, with a focus on inclusivity for their senior audience. This solution led to a dramatic 30% year-over-year increase in enrollments, very high user satisfaction ratings, and significant recognition in the healthcare press. The efforts by Primacy successfully established online enrollment as SCAN's preferred channel for growth.

SCAN Health Plan