Case Study: Rice University creates an award-winning virtual tour with Primacy

Rice University wins a Webby Award with Primacy for its virtual tour

Rice University, a top-tier research university, faced the challenge of attracting high-performing prospective students by showcasing its unique campus culture and Houston location, especially when in-person visits were not possible. They partnered with the vendor Primacy to create an immersive virtual experience that could break through the conventional marketing of other top universities.

Primacy developed a custom, Webby Award-winning virtual tour built on a Drupal CMS framework. The solution was an original and engaging multimedia platform that allowed prospects to explore the campus through interactive storytelling, illustrations, and 360-degree experiences. The standout virtual experience successfully captured Rice's unique personality and achieved significant industry recognition.

Rice University