Case Study: Rice University boosts enrollment consideration with Primacy

Rice University strengthens enrollment and consideration nationwide with Primacy

Rice University, an elite institution ranked #16 nationally, faced the challenge of not being as well-known as other top schools, particularly outside its home region. They partnered with Primacy to develop a new undergraduate enrollment marketing strategy and creative platform to change perceptions and expand into new markets, a challenge that was compounded by the onset of the COVID-19 pandemic.

Primacy developed a research-backed "What if" creative platform and implemented a comprehensive digital solution. This included redesigning the admissions and financial aid websites, creating a virtual campus tour, producing an anthem video, and developing updated CRM email sequences and virtual presentation materials. Despite the disruption, Rice met its enrollment objectives for the Class of 2024 and successfully changed perceptions, moving further into the consideration set for elite college prospects nationwide.

Rice University