Case Study: Middlesex Health drives more appointment requests with Primacy

Middlesex Health increases appointment form submits by 150% with Primacy

Middlesex Health, a healthcare system surrounded by larger competitors, faced the challenge of being significantly outspent in marketing while larger systems expanded aggressively. To stand out, they partnered with the vendor Primacy for creative marketing and strategy services.

Primacy's solution was to pivot to emotional messaging, highlighting Middlesex Health's personalized care and its membership in the Mayo Clinic Care Network. This was executed through an award-winning TV campaign and consistent cross-channel messaging. The results included a 19% increase in pageviews, a 150% increase in appointment requests, and a 103% increase in website calls in the first year.

Middlesex Health