Case Study: LIM College creates a more engaging, user-friendly website with Primacy

LIM College launches a modern Drupal 9 site with Primacy

LIM College, a small fashion school in New York City, needed to stand out in a hyper-competitive market and clarify its unique positioning as a school focused on the business of fashion. Their outdated Drupal 7 website was not user-friendly for content authors and failed to communicate their brand effectively. The college partnered with Primacy for a complete website redesign and replatforming.

Primacy redesigned the website and replatformed it to the latest version of Drupal 9 using their ZenSource distribution, migrating the site to AWS Cloud for hosting. The solution included a new content strategy focused on student and alumni stories to clearly showcase the LIM experience. The result was a more vibrant, navigable, and seamless platform that is easier for content authors to manage and effectively communicates the school's unique value to prospective students.

LIM College