Case Study: Lasell University reenergizes its community with a Primacy-led rebrand

Lasell University re-energizes campus with Primacy and prints 50,000 View Books

Lasell University faced a challenge in defining the narrative behind its transition from a college to a university status. Internal debate had led to confusion and indifference among students and faculty, who lacked a compelling reason to support the change. The vendor Primacy was engaged to provide branding, content, and creative services to address this.

Primacy developed a new brand identity and rallying cry, "Forever Forward," which was supported by a new logo and a manifesto delivered by the university president. This solution re-energized the Lasell community, as evidenced by the immediate adoption of the new branding across campus and materials. Primacy also produced 50,000 new view books to announce the change and solidify the new narrative for the future.

Lasell University