Case Study: Joslin Diabetes Center unifies its digital presence with Primacy

Joslin Diabetes Center audits 3,700+ pages and launches a new website with Primacy

Joslin Diabetes Center, a global leader in diabetes research and care, needed a digital presence that matched its world-class impact. Their challenge was a complex and disparate digital ecosystem that struggled to clearly articulate their brand promise and support the full patient journey. They partnered with Primacy for a comprehensive website redesign and strategy to create a gateway worthy of their mission.

Primacy implemented a new Drupal-based website using their proprietary ZenSource CMS to simplify the build and ongoing content management. The solution included a unified brand identity and a streamlined experience to make the complex mission easier to understand. The project fostered internal and external alignment around Joslin's core mission and resulted in a new site featuring over 1,300 web pages and a searchable directory of 1,725 diabetes specialists.

Joslin Diabetes Center