Case Study: Health Management Resources achieves 2 years of double-digit sales growth with Primacy

Health Management Resources achieves 2 years of double-digit sales growth with Primacy

Health Management Resources (HMR), a provider of a clinically-proven weight-loss program, faced the challenge of launching its brand into a hyper-competitive market dominated by giants with large budgets. The customer needed to expand beyond its clinic-based success and build awareness with a broader consumer audience who did not know them. Vendor Primacy was engaged to help break through the clutter.

Primacy rebuilt HMR's brand by developing a highly targeted campaign centered on a core persona, "Lorraine." The solution included candid messaging, authentic photography, and a dynamic digital media strategy that delivered personalized messages at various stages of the customer journey. This approach resulted in significant growth for HMR, including two years of double-digit sales growth, a 14% year-over-year increase in transaction revenue, and a 22% rise in website sessions.

Health Management Resources