Case Study: Dolby Reimagines Its Customer Portal with Primacy

Dolby reengineers its customer portal in less than 4 months with Primacy

Dolby Labs faced a challenge with its outdated and inefficient customer portal, which was used by developers and engineers to access critical Software Development Kits. The antiquated process for publishing content was labor-intensive for Dolby's employees, and their high-tech customers found the experience to be costly and out of date. The vendor Primacy was called upon to rethink and redesign the portal.

Primacy collaborated closely with Dolby's UX leaders to re-engineer the portal in under four months. The solution involved creating intuitive customer workflows, personas, and a new taxonomy for the developer kits, all designed to be familiar to a technical audience. The new design, which was tested internally and with global customers, eased adoption, shortened the learning curve, and created a more consistent, user-friendly, and on-brand experience.

Dolby