Case Study: Catholic Health boosts leads by 62% with Primacy's website redesign

Catholic Health increases leads 62% in 3 months with Primacy

Catholic Health, a regional health system comprising six hospitals, faced the challenge of creating a single, effective digital experience to unify its diverse locations. They partnered with the vendor Primacy for a comprehensive website redesign to address this need and support their overall system goals.

Primacy implemented a user-first solution inspired by top consumer brands, focusing on ease of use and a test-and-learn approach. The result was a new digital ecosystem that significantly improved performance. Within the first three months post-launch, Catholic Health saw a 62% increase in leads, an 11% reduction in cost per lead, and received 343 appointment requests from improved engagement.

Catholic Health