Case Study: Brandeis International Business School boosts domestic leads with Primacy

Brandeis International Business School boosts domestic leads with Primacy

Brandeis International Business School faced the challenge of attracting more domestic students to its program, which had a strong international applicant pool but a sharp decline in domestic interest. The vendor Primacy was engaged to help reposition the school and improve its domestic appeal through marketing services.

Primacy developed a campaign platform called "Next Big Thinkers" to emphasize the school's data-driven curriculum and global community. This hyper-targeted marketing effort resulted in click-through rates for display, social, and paid search that were well above expectations and led to a dramatic increase in domestic leads for Brandeis International Business School.

Brandeis International Business School