Case Study: KLM achieves instant crisis-ready publishing with Presspage

KLM boosts newsroom speed and engagement with PressPage

KLM, a leading global airline, faced significant challenges with its outdated and slow PR publishing system, which was plagued by bottlenecks and delays. These issues hindered the airline's ability to distribute urgent news quickly and effectively. To overcome this, KLM partnered with the vendor Presspage to implement its PR platform and newsroom solution.

By using Presspage, KLM eliminated its publishing bottlenecks, enabling instant distribution of press releases and automatic sharing to social media channels. This resulted in a significant surge in social media traffic and engagement. Furthermore, the solution provided a crisis-proof newsroom that remained fully operational during emergencies, ensuring reliable communication. Presspage delivered a faster, more effective PR workflow that allowed KLM to respond to media demands instantly and control its narrative.

KLM