Case Study: Sircle Collection achieves scalable guest service with Zendesk and Premium Plus

Sircle Collection centralizes 5,000 monthly tickets with Premium Plus

Sircle Collection, a hospitality group with multiple properties across Europe, faced significant challenges in managing guest communication through a fragmented Outlook-based system. This setup lacked visibility into request volumes, created unclear ownership of tasks, and was unable to scale efficiently with their growing portfolio. To overcome this inbox chaos, they partnered with vendor Premium Plus to implement a centralized solution using Zendesk.

Premium Plus executed a guided implementation of Zendesk Support, Voice, and AI Copilot, focusing on a scalable and practical setup rather than heavy customisation. This solution provided Sircle Collection with a structured, trackable guest service operation. The results included handling 5,000 tickets per month with clear visibility across channels and properties, improved cross-team collaboration, and more consistent guest service. Premium Plus's expertise was crucial in building a foundation that supports future growth and expansion.

Sircle Collection