Case Study: Cassis Paprika streamlines multibrand customer support with Premium Plus and Zendesk

Cassis Paprika a single platform to support a heterogeneous team and several brands

The women's fashion company Cassis Paprika needed a unified system to manage customer inquiries from various online channels for its brands, particularly its popular plus-size line, Paprika. Their challenge was providing seamless support through a single platform accessible to both their internal team and an external provider. They selected Premium Plus to help implement a solution using Zendesk.

Premium Plus implemented Zendesk's Multibrand feature, creating a centralized support environment tailored to the needs of the hybrid team. The swift implementation was completed in just over two months. The results were significant, with the new system seamlessly handling nearly 3,000 support tickets from multiple channels in the first 45 days for up to 20 agents, greatly improving efficiency.

Cassis Paprika

Charlotte Feryn

Strategic Project Lead