Case Study: Spartan Race achieves resilience and a successful COVID-19 pivot with The Predictive Index

Spartan - Customer Case Study

Spartan, the global leader in obstacle course races founded in 2007 and hosting events in 30+ countries, faced a sudden existential challenge when COVID-19 forced in-person events to halt and the company to adopt remote work overnight. Lacking a work-from-home culture, Spartan turned to The Predictive Index and its talent optimization platform to help leaders communicate, make rapid decisions, and reconfigure operations under stress.

Using The Predictive Index, Spartan’s leadership mapped behavioral styles, assigned VP of People Operations Erin Sutton (a “Persuader”) to lead crisis communications, and provided Relationship Guides to help VPs manage and retain top performers remotely. The people-first approach stabilized the workforce, supported a successful launch of the Unbreakable Pass and free year of Spartan Edge that kept the community engaged and attracted new members, and helped Spartan pivot toward a resilient, lifestyle-brand model.

Spartan

Erin Sutton

VP of People Operations