Case Study: Union Street Media achieves stronger teamwork through self-awareness with The Predictive Index

How Union Street Media inspired teamwork through self-awareness

Union Street Media, a Vermont-based digital marketing firm serving real estate agents, brokers, and teams with about 40 employees, needed to preserve strong teamwork and scale its culture as it grew. To foster better communication, self-awareness, and more consistent collaboration—including curbing impulsive leadership habits—the company turned to The Predictive Index and its talent optimization platform, including the PI Behavioral Assessment and Relationship Guide.

With The Predictive Index’s assessments and the support of a PI-certified consultant, Union Street Media built a culture of behavioral self-awareness, adapted communication practices, and restructured teams for clearer roles and outcomes. The result was improved team performance, greater employee confidence, fewer confused handoffs, and a more cohesive, collaborative workplace that leadership credits with contributing to the company’s recognition and growth.

Union Street Media

Ted Adler

President