Case Study: ’47 builds a high-performing sales team and boosts profitability with The Predictive Index

How 47 Brand navigated growth and restructured without losing its culture by optimizing its people strategy

47 Brand, a premium sports lifestyle company experiencing rapid growth, needed to replace a contractor-heavy sales model with a stable, employee sales team and consistent training. To address hiring and role-fit challenges they engaged The Cornerstone Group and adopted The Predictive Index tools, including the PI Behavioral Assessment and PI Job Assessment, to objectively define role requirements and evaluate candidates’ behavioral fit.

Using The Predictive Index assessments alongside The Cornerstone Group’s Customer-Focused Selling training, 47 Brand established clear hiring benchmarks, hired better-fit sales reps, and standardized coaching. The Predictive Index’s data-enabled insights helped managers tailor development and motivation, leading to improved hiring decisions, more effective management, increased sales and business, and a stronger, more profitable sales organization.

47 Brand

Dan Larne

National Sales Manager