Case Study: Club16 achieves stronger retention and cultural alignment with The Predictive Index

How PI Diagnose helped Club16 surface cultural gaps and spark lasting change

Club16, a British Columbia-based fitness and wellness company, was growing successfully but struggling with internal misalignment, communication gaps, unclear roles, and employees who felt disconnected and undervalued. The company brought in **The Predictive Index** and its **PI Diagnose** tool, along with broader talent optimization guidance, to identify the cultural issues affecting performance.

**The Predictive Index** helped Club16 use employee feedback to realign teams, improve role clarity, refine hiring and compensation, and strengthen leadership trust. The result was a more engaged workforce and measurable business impact, including **$2.2M+ in annual turnover cost savings**, **12% EBITDA growth**, and **2x higher retention** than prior years.

Club16

Chuck Lawson

Co-founder