Case Study: Chronogolf builds a scalable outbound sales engine with Predictable Revenue

How Predictable Revenue Helped Chronogolf Establish and Scale a Robust Outbound Sales Engine

Chronogolf, a Montreal-based golf management software company, wanted to grow beyond its existing inbound and field-sales motion and expand into new markets like California and Florida. To do that, they needed a more predictable outbound sales engine and help translating the ideas from *Predictable Revenue* into a practical go-to-market strategy.

Predictable Revenue supported Chronogolf through its Growth Assessment service, helping define the Ideal Customer Profile, improve list building and messaging, set up a dedicated prospecting team, and sharpen sales coaching and KPI tracking. As a result, Chronogolf scaled its sales team from 2 to 6, outbound now drives more than 50% of pipeline opportunities, and the company generates 25–50 qualified outbound opportunities per month.

Chronogolf

Guillaume Jacquet

Co-Founder and Co-Chief Executive Officer