Case Study: Laurentide Controls generates pipeline to cover costs in 30 days with Predictable Revenue

How Laurentide Controls Generated Pipeline to Cover the Cost of the Program in Just 30 Days

Laurentide Controls, an Emerson Impact Partner and the largest supplier of automation and reliability solutions in Eastern Canada, needed a new way to grow after COVID disrupted its traditional in-person lead generation channels. With limited internal prospecting bandwidth and a goal of expanding into new verticals, the company turned to Predictable Revenue for help with outbound lead generation.

Predictable Revenue assigned Tyler Krenbrink to help Laurentide define its ICP, identify target industries, and build outreach messaging in both English and French. The program generated pipeline within the first month and produced enough opportunity value to reach roughly 10–15x the cost of the engagement; Laurentide estimated that closing about one-third of the pipeline would fully cover the project cost.

Laurentide

Mattieu Berlinguette

Business Development Manager