Case Study: a leading marketing consultancy achieves up to a 400% model improvement with Predactiv Data

Predactiv Data Delivers Up to a 400% Improvement in Models for a Leading Marketing Consultancy

A leading marketing consultancy sought to develop new revenue-generating models and significantly enhance the performance of its existing ones. To tackle this challenge, they partnered with Predactiv to leverage its proprietary data assets.

Predactiv provided deterministic data to serve as seed audiences for building new models and digital intent data to act as independent variables for improving existing ones. This solution dramatically increased model performance, with lifts ranging from 1.5x to 4.5x and improvements of 39% to 400% measured. The use of Predactiv data enabled over 200 models and led to a 4x increase in model usage by the consultancy's clients, driving substantial revenue growth.