Case Study: a multinational hotel chain reduces cost per booking by 20% with Predactiv

Multinational Hotel Chain Reduces Cost Per Booking by 20% with Advanced Data Enrichment

A multinational hotel chain sought to drive bookings for its 7,000+ properties in 10 key regions during a peak travel season. The client planned to use Meta's pre-built audiences but required additional data enrichment from Predactiv to more effectively target high-intent travelers planning visits to those destinations.

Predactiv created custom audiences for each region by analyzing consumer engagement with local attractions. These audiences were layered onto the client's Meta campaigns, enhancing targeting with proprietary interest and intent data. The campaign achieved a 0.20% booking rate, which was 75% higher than Meta's benchmark, and reduced the cost per booking by 20% to $9.94.