Case Study: a leading automotive company cuts conversion costs by 65% with Predactiv custom audiences

Leading Automotive Company Cuts Conversion Costs by 65% with Custom Audiences

A leading automotive company launched a national campaign to drive consumers to its vehicle Build & Price tool but faced high conversion costs. Their previous campaigns, which used broad audience targeting, averaged a $50 cost per action (CPA), and they set a new, ambitious goal of $25. To meet this challenge, they partnered with Predactiv.

Predactiv conducted an analysis of real-time consumer engagement to identify the most compelling vehicle attributes. They then built two precise, custom audience segments for in-market SUV and sedan buyers. Through continuous optimization, the campaign achieved an $8.85 CPA, which was 65% lower than the client's goal and 83% lower than their historical average.