Case Study: a multinational home improvement retailer achieves a 5x ROAS with Predactiv custom audiences

Home Improvement Retailer Achieves a 5x Return on Ad Spend with Custom Audiences

A multinational home improvement retailer sought to drive sales of high-ticket items and new credit card applications during a key promotional period. Their challenge was to exceed a return on ad spend (ROAS) benchmark of $5.82 by reaching in-market consumers earlier in their journey, moving beyond their traditional and limited retargeting strategies. They partnered with vendor Predactiv to implement a new strategy using digital behavioral data.

Predactiv developed a custom retail audience designed to target consumers with a high propensity to purchase big-ticket home improvement products. The solution balanced audience scale and precision to ensure strong performance. The campaign achieved a remarkable $28.90 ROAS, which was nearly 5x the client's benchmark. As a result of this success, the client adopted Predactiv's custom audiences for all future campaigns focused on credit card acquisition.