Case Study: Leading International Pharmaceutical Company achieves increased doctor engagement with Precisely's EngageOne Communicate

The European Branch of an International Pharmaceutical Company Wants to Increase Doctor’s Engagement

Leading Pharmaceutical Company — the European branch of a top-five international pharmaceutical firm — faced sharply reduced face‑to‑face doctor engagement after the COVID‑19 pandemic and needed to balance efficient digital outreach with the irreplaceable value of in‑person meetings. To address this, the company partnered with Precisely and deployed EngageOneTM Communicate (personalized video communication) to prepare and personalize interactions ahead of physical visits.

Precisely implemented EngageOneTM Communicate to deliver tailored videos via email and web that collect doctor preferences and build individual profiles, enabling representatives to create bespoke, time‑focused agendas for short visits. The Precisely solution improved internal productivity, sped response times, generated actionable feedback, and increased doctor satisfaction and engagement by making physical meetings more relevant and effective.