Case Study: MAPFRE Mexico achieves rapid, accurate client insights and data quality with Precisely's Spectrum Technology Platform

Spectrum Technology Platform gives MAPFRE Mexico quality client insights

MAPFRE Mexico, one of the country’s largest insurers, faced poor-quality client data that hindered campaigns, segmentation and customer management—manual data checks handled only about 100 records per person per day and campaign results were deficient. To address this, MAPFRE Mexico ran an RFP and selected Precisely’s Spectrum Technology Platform after technical and demo evaluations.

Precisely implemented the Spectrum Technology Platform to clean, standardize, validate and enrich client records, identify duplicates and build a unified client model for accurate segmentation and targeted campaigns. The solution reduced a multi-year manual effort to about 24 hours, produced estimated resource savings of 4.5–5 million pesos over five years, accelerated campaign and retention activities, and delivered measurable ROI improvements.

MAPFRE Mexico

Joel Gutiérrez Garcia

Director General of Information Management