Case Study: Central Bancompany achieves double-digit growth and 50% retail product sales increase with Precisely's PERFORM.360

Setting Branch-Specific Targets Helps Central Bancompany Achieve Double-Digit Growth

Central Bancompany, a decentralized full-service financial institution operating 13 bank charters with 124 branches, faced difficulty setting fair, branch-specific sales goals across diverse markets and sales cultures. To move beyond relying on historical performance—which could unfairly penalize or reward branches—Central Bancompany engaged Precisely and its PERFORM.360 solution and consulting services to create more objective, data‑driven targets.

Precisely consultants used PERFORM.360 to geocode customer data, benchmark branches into peer segments, and set opportunity‑based sales goals; implementation was seamless with Precisely’s support. The bank hit 93% of PERFORM.360 checking account goals in year one and 100% in year two, delivered double‑digit overall growth (about a 50% increase in total retail product sales), and saw a 48% lift in checking sales during its summer campaign.

Central Bancompany

Kelly Loring

Vice President, Retail Sales Manager