Case Study: Security First Insurance achieves streamlined homeowners claims and faster hurricane surge response with Precisely's EngageOne interactive video

Security First Insurance - Customer Case Study

Security First Insurance, a privately owned Florida homeowners insurer with about 400 employees and more than 250,000 policyholders, faced the challenge of delivering fast, empathetic claims service in a hurricane-prone market where tens of thousands of claims can arrive in just a few days. To maintain service levels, control costs and give customers a low‑stress, human-feel experience, Security First turned to Precisely and its cloud-based EngageOne Video interactive video solution to extend personalized communications beyond onboarding into the claims journey.

Precisely built and deployed personalized, interactive claims videos that are sent to customers as soon as a claim is logged, guiding them through next steps, confirming status and reducing uncertainty. Production and hosting were completed on schedule—just in time for a major hurricane—and Security First saw high open rates and view times across demographics. The EngageOne platform also delivered detailed behavioral analytics that helped identify customer preferences and optimize content, enabling Security First to handle post‑storm tens of thousands of claims contacts more efficiently while preserving customer experience.

Security First Insurance

Marissa Buckley

Vice President of Marketing