Case Study: Rexall achieves targeted site selection and demand-aligned offerings with Precisely's Spectrum Spatial Insights

Rexall - Customer Case Study

Rexall, one of Canada’s largest pharmacy chains with 470 stores, faced a high-stakes site‑selection challenge in a competitive market where new store lead times run 18–24 months. To optimize deployment of development capital, accurately assess growth potential, and identify underperforming or high‑volume sites, Rexall turned to Precisely and its Spectrum Spatial Insights solution to support long‑term real estate and merchandising decisions.

Precisely implemented Spectrum Spatial Insights to combine Rexall sales and front‑shop survey data with demographic and geospatial information, producing sales projections, cannibalization analysis, and “site pack” snapshots for proposed locations. The solution lets Rexall benchmark actual versus predicted performance, accelerate decision‑making, reduce travel and evaluation time, and focus capital on high‑potential markets—making Precisely central to every real estate and acquisition decision.

Rexall

Dave Bolan

Director of Market Development