Case Study: Time Warner Cable boosts sales and uncovers new markets with Precisely's MapInfo Pro

Replacing spreadsheets with location intelligence and spatial analysis helps increase sales

Time Warner Cable, the second-largest multiple service provider in the U.S., faced stiff competition in the Los Angeles market and found that spreadsheet-based analysis could no longer reveal the depth of opportunities or competitive threats. To drive additional revenue from untapped markets, the Time Warner Business Development team turned to Precisely and its MapInfo Pro software to move beyond static spreadsheets.

Precisely implemented an Advanced Penetration Mapping (APM) approach—a web-based, geo‑coded mapping solution tied to billing data using MapInfo Pro—that replaced manual spreadsheets with spatial analysis. The new solution helped Time Warner Cable identify 15 new areas of subset data, improved targeting and cross-department collaboration, increased sales productivity, and reduced marketing costs through more targeted, efficient campaigns.

Time Warner Cable

Ron DiGrandi

Director of Business Development