Case Study: Real Estate Technology Provider achieves enhanced buyer experience and map-based neighborhood insights with Precisely

Real Estate Websites Enhance User Experience with Data for Interactive Map Visualization

Real Estate Technology Provider, a fast-growing firm that builds websites for small and midsize brokerages, needed richer location data to help homebuyers make better decisions—showing neighborhood boundaries, assigned schools, commute times and other local context directly on listing maps. To meet that need it partnered with Precisely to source authoritative location datasets for its sites.

Precisely supplied multiple datasets—5-Digit ZIP Codes (updated quarterly), Neighborhood Boundaries, School Boundaries and Context Demographics—that the provider integrated into interactive maps and search filters. The result: users can limit searches to areas like Tribeca or SoHo, see which subdivisions fall inside a school’s attendance zone, and view school performance, demographics and commute details on listing pages, improving user experience and helping brokerages convert more buyers; the Real Estate Technology Provider’s CEO reports the data has noticeably enhanced site functionality.