Precisely
245 Case Studies
A Precisely Case Study
Poste Maroc, the Moroccan government‑owned postal and parcel operator, was struggling with high rates of undeliverable mail caused by incomplete or non‑standardized addresses, language variations (French/Arabic), mistranslations and rapid housing development. To validate addresses, Poste Maroc relied on a slow, manual process that left undeliverable rates as high as 12–15%. To address this, they engaged Precisely and implemented the Spectrum Technology Platform (including Spectrum Universal Address, Spectrum Data Normalization and Spectrum Quality Connectors).
Precisely, working with integrator Finatech, automated address validation and correction (including OCR on sorting lines) to compare and standardize customer address files against Poste Maroc’s database. The Spectrum solution cut undeliverable mail from about 15% to 1.5% (≈90% reduction), reduced address‑validation time by roughly 80%, delivered rapid payback with the first customer, and improved delivery efficiency and customer service for Poste Maroc.
Said Bellaouchou
Head of Addressing