Case Study: Porsche achieves consolidated global CRM data quality with Precisely Trillium Quality

Porsche - Customer Case Study

Porsche, the luxury sports car manufacturer, needed to roll out a global mySAP CRM to dealers and partners while appending, consolidating and standardizing customer records with correct names and addresses in the right language for every country. Faced with varied data formats and multinational naming/address nuances, Porsche sought an automated, SAP‑certified data quality solution and selected Precisely’s Trillium Quality and Trillium Quality for SAP to support its CRM objectives.

Precisely implemented Trillium Quality (with Precisely Professional Services configuring matching rules) to validate, cleanse, append and match customer data in real time and batch, creating a Single Customer View across systems. The solution enabled millions of records to be searched in under a second, delivered data quality 10–15× faster than required for SAP certification, and supported a ten‑month North American pilot; as a result, Precisely helped Porsche consolidate and standardize data across backend services, improve dealer support and customer communications, and accelerate the global CRM rollout and increased brand loyalty.

Porsche