Case Study: Security First Insurance boosts customer understanding and engagement with Precisely's EngageOne Video

Personalized interactive video improves customer engagement at Security First Insurance

Security First Insurance, a privately owned Florida home insurer with roughly 125 employees and over 250,000 policyholders, faced a common challenge: dense, jargon-filled homeowners’ policies that customers didn’t read or understand, leading to surprise claims and dissatisfaction. To make coverage clear and engaging, Security First Insurance partnered with Precisely and its EngageOne Video solution to explore personalized interactive video as a way to explain policy details in consumer-friendly language.

Precisely ran a low-cost discovery and delivered a branded, seven-minute personalized interactive video within three months using EngageOne Video. Security First emailed 52,000 links, achieving a 55% open rate (≈28,600 opens) and 76% of those viewers watched at least four minutes—well above the typical two-minute engagement—while customer feedback on clarity and brand experience was highly positive. Precisely’s customization preserved Security First Insurance’s brand and the success led to additional videos for condominium and renter policies and improved customer engagement and understanding.

Security First Insurance

Ben Bomhoff

Vice President of Enterprise Systems