Case Study: New England-Based Commercial Bank achieves 96% customer data accuracy and a Single View of the Customer with Precisely Customer 360°

New England Based Commercial Bank - Customer Case Study

New England Based Commercial Bank, a full-service commercial bank serving New England, faced fragmented customer records across dozens of legacy systems that prevented a consolidated customer view, slowed call-center service, and hindered targeted marketing. To address this, the bank engaged Precisely and deployed Precisely Master Data Management / Customer 360° (Single Customer View) capabilities.

Precisely implemented a single “golden record” approach using Spectrum data-quality and stewardship tools (including Universal Name, Universal Address, Context Graph and Data Stewardship) and exposed the results via web services for marketing and service teams. Precisely’s solution boosted customer-data accuracy from roughly 45% to over 96%, enabled instant account updates instead of 48-hour delays, provided a single-login Customer 360° experience, cut legacy maintenance and IT headcount by about half, and reduced contact-center costs.