Case Study: Leading Media Company achieves trusted, governed contact data and automated remediation with Precisely Data360

Media giant improves contact data quality & process

Leading Media Company, a global media and telecom organization managing millions of contact records, faced unreliable, duplicate and inconsistent inbound contact data with no formal governance or visibility into data quality. They engaged Precisely to implement Precisely Data360 to govern and standardize data quality rules, automate validation at ingestion, provide insight into data values, and enable remediation.

Precisely deployed Precisely Data360 to establish a formal governance model, reusable business rules, approval workflows, source integrations, dashboards for drill-down analysis, and automated remediation workflows. The solution validated several million contact records, improved data accuracy and consumer confidence, reduced manual remediation effort and costs, and provided ongoing, real-time data quality monitoring and reporting.